Montreal startup Frank + Oak, long known for its work selling cutting-edge men’s fashion on the internet, will launch a women’s collection in Fall 2016. It’s the first time the company will offer women’s clothing in its nearly five year history.
The new line will make up around 100 pieces ranging from tees, sweaters, blouses, skirts, dresses, pants, outerwear and accessories, like bags, according to InStyle. The pieces will range from US $50 to $165 and will drop in September, according to FashionTimes.
— ELLE Canada (@ElleCanada) June 21, 2016
Frank + Oak’s menswear brand operates 13 stores in Canada, while the women’s clothes will only be available online for now.
“As we were building our community, we realized that women were joining, and even though we never intended to create products for women, they were becoming customers,” cofounder Ethan Song told InStyle. He said the company’s shirting collection, sweaters, and backpacks were already top hits among women. “Once we realized they were already buying from Frank + Oak, a womenswear collection felt like the right next step.”
Instyle reported that the new womenswear design team was put in place led by Melissa Donaldson. The collection “boasts functional, modern-day classics that stay true to Frank + Oak’s masculine origins, but with a feminine touch.”
“Women need more support from the brands they buy from,” Song told WWD. “Our angle is not to say ‘here’s a look that no one carries,’ but our brand has real values and connects with customers and delivers a service.”