Unsplash: We’re the most viral photo site


Unsplash, a Montreal-based project founded by Crew CEO Mikael Cho, is talking tall on the heels of its new product update.

On Thursday Unsplash published a Medium post detailing the launch of the new Unsplash 4.0, which will include Unsplash Collections, Unsplash API, Unsplash Likes and Unsplash Search.

What’s more, the company, which called itself “humble,” didn’t mince words in announcing its growth:

“We know the word ‘viral’ gets thrown around a lot — but there’s no doubt about it: Unsplash is the most viral photography platform in the world.”

Unsplash says it’s the third largest photography site in the world, and runner-up to the fastest-growing photography site of all time, Instagram. Despite starting out as a simple Tumblr account that released 10 free curated photos every 10 days, the company said its featured photos are viewed more often than photos that appear on the front page of the New York Times, the cover of TIME Magazine, or Kim Kardashian’s Instagram.

Today, Unsplash’s community is 40,000 photographers large and their photos are viewed more than 600 million times every month.

The new tweaks are the result of a need for larger infrastructure for the site that now hosts hundreds of millions of photos.

“In addition to having a blazingly-fast site, we’ve also been hard at work developing new ways to make the Unsplash experience even better,” wrote the company.

Unsplash Collections, the first of the new features, will allow users to curate their own collection of Unsplash’s “astoundingly beautiful” photos.

“We’ve been vigorously testing this feature for a long time (starting with our celebrity friends),” wrote the company.

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Unsplash API is a powerful tool that lets developers populate their apps and websites with content from the Unsplash database. The API now handles the photo requests for thousands of other apps and tools.

“We’ve helped build up the largest (and most beautiful) database of reusable photography on the internet,” wrote the company. “While that’s a feat in itself, we wanted to make it even easier for other people to use Unsplash photos for their projects.”

Unsplash Likes will allow users to like different photos, with all their like selections being displayed on their profile.

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Finally, Unsplash Search is now “one of the most robust, user-friendly photo search engines out there, all thanks to incorrigible efforts of the Unsplash community.” The company wrote that it recently hit a big milestone, in that its site has 3,000,000 searchable tags.

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