Corporate events platform Entr gets $1.3 million seed funding


Montreal-based Entr, a turnkey corporate events platform that allows event planners to book everything in one place, has raised $1.3 million in seed funding.

The company already serves clients like Samsung, L’Oréal, BMO, and Google. Investors in the round include iNovia Capital, Peter Kern (Vice-Chairman of Expedia), Telegraph Hill CapitalInteraction Ventures (LP Maurice & François Arbour) and Guillaume Jacquet (Co-founder of Chronogolf).

Entr.ca is a platform that helps corporate event planners book everything they need for their next event. Users can select from a curated portfolio of 1,000 venues and vendors across Canada. By standardizing the information available across its offerings, the platform makes it easy for companies and associations to source, compare, and book verified spaces and suppliers such as caterers, equipment, A/Vs, entertainment, and more.

“We’re creating a standardized experience for event organizers while automating the logistics of event creation’’ said cofounder Emeric Noel. “We inspect our venues and vendors ourselves with a 200+ point checklist.  This allows us to go beyond what a traditional marketplace can offer.”

The startup claimed in a release that it is disrupting the $560 billion event market, which remains highly fragmented. “The traditional approach to event planning has yet to be challenged, pointing to imminent disruption,” wrote Entr. “In this context, Entr has positioned itself to be one of the leaders.”

“Anyone who has ever organized an event understands how much this industry is unstructured. It’s challenging and time-consuming to access pricing details, availabilities, and accurate informations. Entr aims to create a new standard for event planners’’ said Emeric Noel, Co-founder at Entr.

To date, the company has achieved upwards of $2M in bookings from clients Airbnb, Element AI, and Michael Kors.

Alongside the funding announcement, Entr will expand to Toronto next month.

The funding will be used to expand across Canada while continuing to improve the product and optimizing the user experience. The company is also looking for top talent to join them in their mission of innovating the event industry. They currently have a dozen new positions opened in sales and software development.

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