SmartHalo comes to Apple stores across North America


SmartHalo bike accessories are coming to an Apple store near you.

The bike navigation and tracking tool attaches to your front handlebars and communicates with your smartphone via a dedicated app. Its signature light ring tells riders how to reach a selected destination through turn-by-turn and compass-style navigation modes.

“In June I flew to Cupertino to meet with the retail buyer at Apple,” Xavier Peich, CEO and Co-founder of SmartHalo told MTLinTECH. “We were working with a sales consultant based in the US specialized in consumer electronics. They introduced us to Apple so I went there and was with the retail buyer. I pitched on the product, they tried, they fell in love with it. Initially I think they wanted to have it in just a few stores to start, but then they decided they wanted to go all in and put Smart Halo in all the stores in the US and Canada.”

The device should be available on Apple.com starting this week as well. The plan is to launch SmartHalo in European stores in November.

“Hopefully we sell as many as possible during the holiday season. Since the beginning, since our kickstarter campaign and our pre-sale on our website, we’ve sold and delivered 10,000 units in 72 countries. Hopefully with Apple this will allow us to penetrate markets even more, to grow our user base and get more feedback from users so that we can keep improving the software. It’s a hardware device that we ship but we can update it over the air.”

The device is attached to bikes with a special key so that it can be left on semi-permanently. It is designed to sound an alarm if it detects possible tampering and includes weatherproof housing and a three-week battery, assuming one hour of riding each day.

Apple is selling the SmartHalo for $149.95. Compatible iPhones range back to the iPhone 4S.

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