Quebec TV food celeb is Goodfood’s new spokeperson


Montreal meal delivery service Goodfood is bringing on Quebec television and radio personality Anne-Marie Withenshaw as its official spokesperson.

Goodfood called the agreement a “partnership built on shared values” in a release. The company said the fluently bilingual Withenshaw will be an important piece as it tries to expand across Canada.

“Partnering with Anne-Marie was an obvious choice,” said CEO Jonathan Ferrari. “Whether it’s her passion for food, her involvement with children, or her status as a public personality and new mother, everything about her fit perfectly with our core values.”

Goodfood delivers food to homes across Ontario and Quebec. It also has a clear social twist: offering a nutritious meal to a child in need at school for every Goodfood box purchased. wrote in a release that it has “been able to position itself as an industry leader, and is now the leading meal kit delivery service in Quebec and Ontario” two years after launching.

Withenshaw is a Canadian television and radio personality, from Montreal, Quebec, Canada. She started working on MuchMusic’s French sister station, MusiquePlus, as a VJ in 1998. Parallel to her TV career, she has worked as a radio host since 1997.

From 2009 to 2014 she hosted a weekly English-language entertainment show called All-Access Weekend on CKBE-FM, in which she interviewed celebrities from the world of music, fashion, film and sports. In November 2014, the show was cancelled, and Withenshaw sued the station over alleged breach of contract.

Today Withenshaw is the co-creator of Chuck’s Day Off on Food Network, she hosts Pressure Cooker on W Network and À couteaux tirés on TVA, among other projects.

“Goodfood caught my attention right away,” said Withenshaw. “It offers simple and delicious recipes that my whole family enjoys. It is also in line with my values and views on nutrition. As a busy new mother, it’s often difficult to plan healthy and appetizing meals for a whole week. Goodfood is always there to lend a hand to people like me who want to eat well, and enjoy family time around the table.”

Goodfood will do some new projects to highlight the news of Withenshaw’s appointment, a personality who has spoken to the Quebec and Canadian public for over 20 years, which has included successful culinary shows. Every week, Goodfood subscribers will gain access to one of Withenshaw’s top picks.

PHOTO: www.fyitv.ca

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