Potloc CEO lands cover shot for 2021 Forbes 30 Under 30

It’s been a pretty nice week for Rodolphe Barrere, the CEO of Montreal-based startup Potloc.

On Monday, Barrere was named to the  2021 Forbes 30 Under 30 list of up-and-coming entrepreneurs and business leaders in the European technology category. Forbes chose Barrere as the CEO who graced the cover shot.

Potloc is a consumer research company that offers consumer insights by targeting respondents by interest or location via social networks. Potloc says the global market research industry is an $80 billion sector.

Here’s what the business news site wrote about Barrere:

The cover person of this year’s list is Rodolphe Barrere, French-born cofounder and CEO of Potloc, software and services research platform which has raised $18.5 million to date built on interest in its business intelligence tool that conducts thousands of geo-targeted surveys across social networks. The company classes a number of major retailers like Decathlon, L’Oreal, and Carrefour amongst its clients.

Barrere has overseen global growth for Potloc, including establishing its original Montreal headquarters and expanding to New York.

Potloc conducts survey sampling through social networks. With its sampling technology, the startup can reach any niche audience or geo-targeted survey respondents to provide businesses and organizations with valuable insights. Leading brands and top consulting firms worldwide use this sampling approach to acquire respondents, understand their consumer base, and solve strategic challenges.

Potloc dashboard mockup for Hugo Sartorius Decathlon store manager displaying features including NPS and respondent comments

Potloc users can use sampling on Facebook, LinkedIn, Instagram, or any other social network to get survey respondents. The company claims they get people during their down time to respond: while scrolling through their social media feed.

Users can geofence any location to reach consumers through channels they already trust, as specific as one city block, or as wide as a whole country.

When it comes to communicating the mass of data, Potloc says it crunches the numbers and creates a digestible presentation of findings, so you can easily make data-driven decisions fast.
To date, Potloc has raised $23.4 million in venture capital over three rounds, beginning in early 2017. Its largest round came in December 2020 when Potloc landed $20 million from Brightspark Ventures, CapHorn Invest, Desjardins Venture Capital, Ecofuel and Investissement Quebec.

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