New partnership brings Broadsign’s DOOH campaigns to digital displays throughout the US


Content from Montreal startup Broadsign will soon be visible on digital displays throughout the US in top designated market areas (DMAs).

A new partnership with Intersection, a New York-based media company will bring Montreal startup Broadsign’s targeted strategic ad campaigns to more than 3,500 displays in the US.

Broadsign International, LLC is a digital out-of-home (DOOH) marketing platform that enables brands, agencies and media publishers to buy, sell, and deliver DOOH campaigns. Broadsign’s content management system, Broadsign Control, will deliver advertising and dynamic HTML5 content to Intersign’s network of digital displays across the US, including LinkNYC and displays in airports, shopping malls, health clinics, street corners and more. The Broadsign platform delivers more than 11 billion ads and 30 billion impressions per month.

Intersection will be able to manage branded content on more than 3,500 Link kiosks, urban panels, interactive station platform displays and bus shelters from a unified platform.

“Our digital network extends across the top media markets in the U.S., providing brands the opportunity to connect with millions of customers on their daily journeys through our largest cities,” said Adrian D’Souza, SVP of sales strategy and operations at Intersection. “With Broadsign, we have the enhanced flexibility, creative capabilities, and planning tools to make those connections more efficiently and cohesively across our network.”

Reaching over 48 million consumers across top DMAs in the US–including NYC, Chicago, San Francisco, Philadelphia, and Dallas–Intersection’s network includes signage throughout major transit systems like the Chicago Transit Authority and the Southeastern Pennsylvania Transportation Authority as well as NYC’s LinkNYC Wi-Fi kiosks.

“With screens and kiosks connecting people in the busiest urban areas, smart cities are changing the way we live our lives,” said Maarten Dollevoet, SVP of global sales at Broadsign.
“We are proud to be working with a leader in the smart cities revolution and we are committed to helping digitize many more cities around the world.”

Intersection’s digital display network currently generates 2.5 billion impressions per month. Intersection will use Broadsign’s sales platform, Broadsign Direct, to more efficiently manage and sell ad space.

As cities around the world focus more on transforming into ‘smart cities’, connected technologies and devices are increasingly becoming a staple of the urban experience. According to the Outdoor Advertising Association of America, DOOH innovations can help cities deliver Wi-Fi, transit information, emergency communications, and other critical services.

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