Smartwear company OMsignal releases ‘ultimate bra’

Montreal-based smartwear company OMsignal has launched its latest product, which its dubbing the “smartest sports bra ever.” The OMbra is a new sports bra that, like OMsignal’s collection of biometric clothing, gives users more insights about the body.

The new product comes after requests from women who wanted a product specifically for them.

“OM’s initial product was a bra, but at the time our resources were rather limited,” wrote the company in a release. “While we had the technology and an incredible team of scientists and engineers, truth be told, we were lacking in the apparel design capabilities and experience.”

Now, three years later, OMsignal is offering the OMbra with the accompanying OMrun app platform, which was created to help runners manage their running performance. It will measure distance, cadence, pace, heart rate, calories and more.

OMsignal said that through research, it found that more than 70 per cent of women do not pick the right size bra and that straps are the most common complaint about sports bras. Moreover,  the way a woman runs will change depending on how the breast is supported.

The OMbra’s main features are its stretchable fabric, mesh, adjustable straps and closure, and cups, which all assist women in terms of breathability, movement and comfort.

As with OMsignal’s other products, the company said the OMbra and OMrun platform will provide runners with insight into: running economy, or the amount of oxygen the body needs; breathing rhythm; fatigue, or an indicator of what state of cumulative fatigue your body is in, based on the last 14 days of training; Biometric effort, or the level of effort the body put into each run, quantified on a score of one to 10 (max effort); and biometric coach, which aligns a user’s biometric effort with the target effort they’ve set prior to a run.

The OMbra and OMrun available spring 2016. Those interested can sign up here to reserve the product.

Founded in 2011, OMsignal has raised $11 million in funding from several investors, including Techstars ventures, Real Ventures, Bessemer Venture Partners and more.


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