Norton Rose Fulbright, Zú ink three-year deal to help entertainment companies


Global law firm Norton Rose Fulbright and Montreal’s coworking space will join forces on a three-year commitment aimed at helping entrepreneurs in the entertainment technology sector. The partnership will also offer the entrepreneurs legal assistance services.

Guy Laliberté founded the non-profit Zu to gather, help and promote creatives. by offering them legal assistance services.

The two firms want to prepare the entrepreneurs for intellectual property issues that might come up while developing their business. Another goal is to support local projects to unfold smoothly “so that the entrepreneurial community can develop sustainably in a post-pandemic world.”

According to a release, some of the cohort participants include tech providers active in the media and entertainment industry as well as businesses that specialize in audio and video postproduction, visual effects, logistics, delivery services, multimedia, virtual reality, 2D and 3D animation and immersive content.

“Creativity is a precious resource in Quebec that must be developed carefully and supported rigorously. Its growth must be tended to and this resource should be promoted here and beyond our borders,” said Zu’s general manager, Guillaume Thérien. “Creative entrepreneurs have found a collaborator whose skill and credibility can help them move forward and bring their ideas to life.”

Zú is a non-profit organization whose mission is to gather, help and promote creatives in the entertainment sector to develop world-class innovative projects. Zú supports them in their creative process and growth by facilitating access to the necessary resources for the development of new intellectual property. In an eclectic environment with state-of-the-art infrastructure, Zú rallies the community around a common goal: to bring greater visibility to our creativity and share it with the world at large.

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