Montreal’s Unito nabs seed funding from Mistral, 500 Startups


Montreal-based Unito has raised $2M in seed funding.

Per Funding Portal, the round was led by Mistral Venture Partners with help from 500 Startups, Social Capital, Real Ventures, YUL Ventures and Tom Williams. Unito is a project management app integrator.

Unito.io syncs a company’s to-do lists and all of the context around them — such as assignees, attachments, comments, and due dates — across different tools used to manage team task lists, such as Asana, Jira, Trello, and GitHub.

The company said it will use the funding to expand partnership support with platforms like Atlassian and Trello, expand to new markets, and hire talent.

“We started closing Fortune 500 enterprise accounts without having the usual enterprise-specific features nor doing any customization,” CEO Marc Boscher told MTLinTECH. “That convinced us our product solved problems for companies of all sizes and that we could actually use capital to grow faster. At the same time investors we had been building a relationship with for some time offered to invest. It just made sense in terms of market opportunity, timing and people.”
“We now have a shiny new office and an awesome team of 20, which we’ll be growing by 50% over the next few months,” added the CEO.

Unito describes itself as a tool that builds “connectors,” which synchronize all those different business apps previously mentioned. It allows different users, who use different apps, to synchronize their projects, tasks and conversations so as to stop switching apps incessantly and stick to the one they like. If you’re a project manager and you prefer working with Asana whereas your developers prefer using GitHub, Unito allows you to assign tasks to whoever you want, whatever the app. Once it’s completed in GitHub, it’ll be automatically completed in Asana.

Andre Hill, VP of Strategy at Wrike, had this to say about Unito: “We partnered early on with them and they’ve delivered consistently ever since. Their product has been key in closing large accounts of thousands of users.”

The only other time the company raised money was back in early 2016 when Unito grabbed $575,000.

Per former Notman House manager Emma Williams, “Everyone is constantly trying out new tools and inevitably, everyone has a different favourite. Some people like the simplicity of the list on Asana, while others enjoy the project boards of Trello.”

“That’s where Unito comes in. They can already sync eight different project management apps and the list of supported apps is continuing to grow. They are the perfect way to facilitate seamless collaboration within your teams,” wrote Williams.

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