The deal making two Montreal companies into one was announced this
morning and will close in Q2. Broadsign International, a leading digital out-of-home
marketing platform, has reached an agreement to acquire Ayuda Media Systems. Broadsign says the deal will enable
media owners to streamline business operations across all of their inventory,
digital and classic.
“This is a tremendous opportunity to
bring together two market leaders in Out Of Home (OOH) software. Together we
can help media owners drive greater efficiency in their business while at the
same time realize the full potential of the industry as it becomes increasingly
digital,” said Burr Smith, President and CEO of Broadsign.
The OOH industry delivered US $38.6
billion of advertising in 2018, and for the first time 50% of revenue came from
digital signage locations. Broadsign believes that moving forward, media owners
will need a unified solution for managing, selling and delivering all of their
OOH advertising, and this acquisition gets them closer to delivering that
coming together of Broadsign and Ayuda makes so much sense,” said Andreas
Soupliotis, Founder of Ayuda Media Systems. “The combined offering of both
companies creates an unprecedented best-ever offering for out-of-home media
owners. I am thrilled to see these two powerhouse teams unite.”
Ayuda is an advertising technology and operations software company
specializing in out-of-home. Their platform is used globally by some of the
world’s largest out-of-home media owners to manage day-to-day business
operations. It includes an end-to-end ERP specially built for out-of-home, an ad-based
digital signage platform and partner integrations that enable out-of-home media
companies to tap into new digital revenue streams.
The announcement comes after a
record year for Broadsign. In 2018, the company evolved from a content
management system to a DOOH marketing platform and launched three new products,
including its market leading programmatic DOOH solution, Broadsign Reach. Seven
months after its launch, Broadsign Reach had integrated with 17 DSP partners
and delivered campaigns in nine countries, for brands such as Foodora, Pepsi
The new combined company will employ
230 people globally, and power over 425,000 signs around the world, including
more than 180,000 digital signs. This transaction represents the first
acquisition in Broadsign’s 15-year history. The company indicated in a
statement that future acquisitions will play an important role in Broadsign’s
strategic plans, enhancing its position in the OOH/digital signage software market.
Financial terms of the deal were not disclosed.