Intellitix, the Montreal-based provider of event ticketing solutions, is launching the InstaBand, a thermal transfer RFID wristband printed at the moment of purchase at a venue Box Office.
Eventgoers can now receive their own RFID wristband instantaneously, instead of a ticket, at the moment they purchase entry to an event.
The InstaBand can store a wide range of information, such as the name of the event, the seat numbers and any special VIP access requirements. It can also be branded with commercial partners’ logos related to the event, and it could even bear the patron’s name.
Intellitix is a company that is widely known for its “cashless” ticketing systems, used in well-known festivals like Coachella and Bonnaroo (US), TomorrowLand (Belgium), Slottsfjell (Norway), Festival d’Été (Quebec) and the 2014 Ryder Cup (Scotland), among others.
“We expect to have our first permanent installation active before this summer and I predict that 2015 will be the year venue owners will start to interact with their visitors at another level,” said CEO Serge Grimaux. “We are very proud to add this innovation to the ever growing list of paradigm changes Intellitix has been initiating in the live entertainment world since beginning operations in 2011.”
Grimaux said the company facilitated transactions of over $50 million US dollars in cashless environments at festivals, green field events and temporary event venues in 2014.