Heyday, a Montreal-based virtual customer assistant platform
that helps brands enhance their customer service through a chat bot, has
announced seed funding in the amount of $2 million from some local financiers
including Innovobot, Desjardins Capital and a number of strategic investors
with experience in marketing and retail. Last year, Opus Research named Heyday
a top 10 conversational AI platform.
“In 2019, we expect the lines between marketing, sales and
support to blur, as brands start creating cross-functional customer experience
teams,” said Steve Desjarlais, co-founder and CEO of Heyday.
Founded in 2017, the company is already working with a
number of major brands including Ford & Lincoln, Bridgestone and Danone.
“We’re on a mission to give Conversational AI superpowers to
CX teams so they can deliver an unparalleled level of service at scale, either
via web-based chat or via leading messaging apps,” added Etienne Mérineau,
co-founder and CMO.
Part digital shopping assistant, part next-gen live chat
solution, Heyday’s hybrid platform combines conversational AI and automation
with the human touch of sales and support teams. It offers e-commerce and CRM
integrations with Shopify, Lightspeed, Magento and Salesforce, making it a 360 solution
for brands that want to personally engage with customers at scale. Heyday also
captures vast amounts of customer data which can be mined, all while driving increased
Sylvain Dupuis, Managing Vice President, Investment and
Development at Desjardins Capital added: “We are proud to support Heyday, an
innovative company led by a seasoned team who are dedicated to developing a
technology that promotes better collaboration between virtual assistants and
internal teams. Their approach significantly improves the seamlessness of the
customer experience and lets customers accomplish everything they need directly
inside the chat quickly and efficiently.”
Heyday plans to use this financing round to support and
expand the company’s engineering, research and product teams, and to accelerate
its global expansion in the United States and continental Europe.