Groove gets acquired by Microsoft

Nearly four years of hard work has paid off for Montrealers Tri Nguyen, Bruno Sylvain and Eduard Lucic.

In an exclusive for MTLinTech, Groove, a music app founded by the trio of guys, is announcing it’s been acquired by Microsoft.

Groove is a music service that powers music recommendations and generates personalized playlists using machine-learning. At the last count, Groove generated over 2 million downloads.

Neither company chose to disclose details of the deal. However, Nguyen, Sylvain and Lucic told MTLinTech that they will continue to consult with Microsoft during the post-acquisition period, they will not join the company full-time.

The app will no longer be available for download, but current users will be able to continue using it.


Here’s what the company wrote this morning on it’s Medium account:

We are thrilled to announce that Groove has been acquired by Microsoft! 

On behalf of the founders and the entire team, we have a special message to the millions of music lovers that have supported us:


Our journey started back in the days of the iPod. While it was a thing of beauty, we still struggled to choose what to play from our beloved music collection. From that instant, we envisioned a music player so intelligent that learns our tastes and habits in order to play the right music at the right time. Then Groove was born, and you made it a success. We are incredibly proud to have delighted you with a rich mobile experience and countless hours of music bliss through the tens of millions of personalized playlists we generated.

In light of this acquisition, Groove is no longer available for download, but current users may continue to use the app. Please note, however, that we are not submitting any more updates.

Finally, we are also extremely grateful to our investors, mentors, friends and family who have been with us throughout this journey.

To all the groovers out there, thank you again and keep groovin’ to your favorite tunes!

Prior to May, 2013, the time the startup was admitted into the FounderFuel accelerator program, Groove was a free app. But it soon grew wildly popular, surpassing one million users. At that point, it turned to a freemium model, which it’s used ever since.

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