Montreal’s Apollo Music Store has appointed a new CEO. Gabriel Bouchard served as the company’s acting Strategic Planning Advisor for Sales and Marketing since November 2018, and was promoted to CEO over the summer the company said in a release last week.
Bouchard has more than 30 years of experience in communication and marketing in the digital and software industry. That includes a 2-year stint as President of Workopolis, and 11 years leading monster.com’s Canadian division.
Philippe-Aubert Messier, Apollo Music Store’s Founder and Vice President of Product & Partnerships said “I am very excited to have Gabriel’s expertise to help accelerate the growth of Apollo Music Store. His track record in advertising and as CEO of leading brands in the web business make him the perfect match at this stage of the development of AMS.”
For those unfamiliar with Apollo Music Store, it is the only platform for music discovery and pre-authorized licensing specifically designed to make creative work easier for advertising agencies and brand managers. The company’s mission is to give content producers access to quality professional artists, while ensuring that they receive fair compensation for the use of their works.
For his part, Bouchard sees big opportunities ahead for Apollo Music Store as the digitization of advertising continues. “With the acceleration of the pace in the advertising world and the growing importance for brands to be able to ally with trending artists to develop an emotional link with its customers, it appears to me that the proposal of a platform for quality musical discoveries and instant purchase of pre-cleared licences is obvious and of great relevance. In addition, AMS’s commitment to providing artists with fair compensation for the use of their music in an advertising context is an important value that I share.”