Ask Pam founder named to Google’s women-focused demo day

Montreal startup Ask Pam has been named one of a dozen women-led startups selected to pitch at November’s Google Demo Day: Women’s Edition.

Ask Pam is a web-based CRM that allows hotels to improve their concierges’ productivity.

“It’s a nice feeling to see that people are giving us an opportunity and they’re recognizing what we’re doing,” said Pamela Alfred, the startup’s founder. “It’s been a long process and it hasn’t always been easy. We’ve learned from past experience, we’ve improved and it looks like now is our time. We’re ready to take this on.”


Ask Pam previously graduated from both the Founder Institute Montreal and Techstars Startup Next programs, both organized by investor Sergio Escobar, who helped the team get noticed by Google.

“Google has received more than 800 applicants from over 65 countries, which is a true testament to the great companies women are building globally,” wrote Google.

It was Montreal’s Notman House, as a Google for Entrepreneurship hub, that nominated three startups to Google including Ask Pam.

The competing startups come from around the globe, from India to Holland to Brazil. The lone other Canadian team from Waterloo, Ontario, P&P Optica, uses chemical imaging solutions to ensure higher quality and more efficient food production.

Alfred said she hopes to gain introductions to investors as she’s in the process of raising capital.

“It’s a full time job for me now,” Alfred told MTLinTECH. “Because we’ve been selected from hundreds of companies it’s opening a lot of doors. Closing our round will be the main objective but I’ll also gain mentorship from the Google team, so I’m excited.”

A livestream will be available for the event on November 2.

The rules for qualifying for the demo day included that Founders include at least one woman. Moreover, the startups should be actively raising a Series A round (or roughly US $1,000,000 – $4,000,000).

The startups will be in Silicon Valley from October 30 to November 3. At Demo Day they’ll pitch on stage to a full room of investors, VCs, and respected judges at Google Headquarters in Mountain View.

Here’s the full list of startups:

Montreal, Canada | Representing Notman House

Ask PAM is a web based CRM for hospitality concierges that allows hotels to improve their concierges’ productivity, while engaging with the guests preferred communication channels

Amsterdam, Netherlands | Representing TQ

Autheos helps suppliers to share product videos safely and securely, and help webshops to display them easily on their websites.

Dublin, Ireland | Representing Dogpatch Labs

Beats Medical provides Parkinson’s Treatment via the mobile phone to help improve the mobility, speech and dexterity symptoms of the condition.

São Paulo, Brazil | Representing Techstars

BeerOrCoffee is an app that connects people based on geo-location and interests to meet face to face for a drink, and grow their network.

San Francisco, USA | Applied through public call for submissions

Blendoor is a blind recruiting application that hides candidate names, photos, and dates to mitigate unconscious bias in hiring.

Beijing, China | Representing People Squared

CastBox is an audio platform app offering 400K+ podcasts, radio channels, and audiobooks providing localized content across 135 countries.

Sydney, Australia | Representing Fishburners

ConX is a dedicated construction job platform that specifically matches subcontractors to general contractors via clever technology that was developed in-house.

Mumbai, India | Applied through public call for submissions

Fitternity is an integrated eco-system that helps users start & sustain their fitness journey through workout, food & lifestyle services.

Berlin, Germany | Representing Techstars

Kisura is a digital shopping assistant, providing personalized and customer centric clothing.

Kisumi, Kenya | Applied through public call for submissions

Maisha Meds provides pharmacies with a point of sale and inventory management system that allows them to understand the medications that they are selling and prescribing and use analytics to assess disease burden as well as information about brand and pricing.

Waterloo, Canada | Representing Communitech

P&P Optica uses chemical imaging solutions to ensure the food we eat is safer and produced with higher quality and great efficiency.

San Franciso, USA | Representing CODE2040

Tinsel creates tech jewelry to ensure that women can enjoy technology without sacrificing their style.

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